Bloomington Bison: Hockey back in Bloomington

The team’s logo features nods to central Illinois history. (Photo courtesy: Grossinger Motors Arena.)

By Blake Haas

BLOOMINGTON – Hockey is officially back in Bloomington thanks to a $4 million investment from Hallet Sports and Entertainment.

At a press conference at Grossinger Motors Arena, Hallet Sports announced the Bloomington Bison as the team’s official name.

“While the (Grossinger Motors) Arena facilities and our location and the financial terms of the agreement mattered, my understanding is that the Hallet family has said specifially that it was who we are and the work we’re doing that made their decision (to come to Bloomington) an easier one.”

Under the agreement, city officials project the ‘Bison could bring in around $20 million in economic opportunities for Bloomington-Normal.

“We want to be a great partner, but we want it to be your team,” said Jim Hallet, the Chairman of Hallet Sports Entertainment. “But, we want it to be your team. We want you to feel ownership. We want you to feel invested. We want you to feel ‘this is our team.’ We’re just proud to be able to operate here.”

Regarding a mascot, the team’s logo features a Bison with a hat in a nod to President Abraham Lincoln. The logo also features a Route 66 logo.

Hallet sports unveiled the team name during a press conference Wednesday morning. (Photo courtesy: Grossinger Motors Arena)

“It’s about the entertainment factor. It’s about the excitement,” Hallet added. “It’s about the fun. People are looking for places to have fun. People are looking for vibrant cities where you can bring vibrant fun to that city. And I hope that’s what we’re able to bring you all as we move forward.”

Ticket prices will range from $20 to $36, depending on seat locations.

Before the season begins, the team wants to hire around 18 front office staff and gameday staff.

Employment opportunities and ticket information can be found on the team’s website,

Blake Haas can be reached at [email protected].


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