Easterseals launches new brand, logo

The new brand was launched this month. (Photo courtesy Facebook/EastersealsBLM)
The new brand was launched this month. (Photo courtesy Facebook/EastersealsBLM)

By Adam Studzinski

BLOOMINGTON – Easterseals has rebranded itself.

Marketing Manager Lauren Hardy said they’ve had the same brand and logo for 97 years. She added part of that rebranding is making Easterseals one word – previously it had been two.

“Some people believe that Easterseals is affiliated with the holiday Easter. And, I promise this is no joke, some people truly think that we save seals,” said Hardy. “We want to get away from that and make sure people know exactly who we are and exactly what we do.”

Easterseals serves as a resource for people with disabilities and their families.

Hardy explained the group is also adding a new tagline: “Taking on disability together.” She hoped this will also help people understand more what the group is and does for those with disabilities.

Adam Studzinski can be reached at adam.studzinski@cumulus.com.

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