Illinois Liquor Control Commission begins campaign to stop underage drinking

Posted on April 26, 2015

The Illinois Liquor Control Commission’s “Your Actions Matter” campaign looks to end underage drinking. (Flickr photo/Bernt Rostad)          

By Joe Ragusa

BLOOMINGTON – The Illinois Liquor Control Commission wants to curb underage drinking. The “Your Actions Matter” campaign promotes the idea that all of us must take responsibility in preventing underage drinking. Commission Spokesperson Ted Penesis says they also want to dispel the notion that “everyone is doing it”.

“We want to make sure that we’re promoting that positive behavior,” Penesis said. “The social norm in the state of Illinois is that teenagers do not drink, that adults do not provide alcohol to minors, and that liquor retailers do not sell to minors.”

As part of the campaign, teens are distributing educational materials to liquor retailers and other locations.

Joe Ragusa can be reached at [email protected].

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