United Way holds ‘December Dash’ for donations

United Way
Mid Central Community Action director Deborah White (left) and United Way campaign co-chair Sonja Reece (center) discuss the United Way annual campaign. (Photo by Eric Stock/WJBC)

By Eric Stock

BLOOMINGTON – United Way of McLean County is making a pre-holiday push for its annual fundraising campaign.

The agency is in the midst of its ‘December Dash’ as it highlights the services offered by the more-than 60 programs it helps to fund.

PODCAST: Listen to Scott and Colleen’s interview with Reece and Mid-Central Community Action Executive Director Deborah White. 

Campaign co-chair Sonja Reece told WJBC’s Scott Laughlin she thinks of United Way as her financial advisor.

“They look at what we need in the community and they look at how the investments can work best,” Reece said. “I then plan through payroll deduction or I can do it through writing a check, and that investment goes to all those places and I get the best return on my money. I get a good place to live.”

The campaign hasn’t set a specific goal this year but is asking people to give eight percent more than last year. As of Dec. 3, the campaign had brought in $2.8 million.

Eric Stock can be reached at [email protected].

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