United Way launches digital marketing effort

Posted on September 11, 2017

By Patrick Baron

BLOOMINGTON – United Way of McLean County has launched a new digital marketing effort to reach out to donors.

180United highlights local needs and stories to stress the importance of local donations to local issues, such as young mothers who have run away or been forced out of their homes.

State Farm and Cargill began matching employee gifts programs last year. A decrease of $1.5 million in employee contributions and matching gifts led to an 87-percent loss in contributions from those organizations to United Way in the past year.

United Way continues to see support from organizations such as OSF St. Joseph and Advocate BroMenn.

Patrick Baron can be reached at [email protected].

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