By Neil Doyle
BLOOMINGTON – A supermarket chain and its customers have donated $320,000 to the Salvation Army’s annual holiday campaign.
Schnucks announced Tuesday through its “Round Up at the Register” campaign, customers had the option to round up their purchases to the nearest dollar, with 100% of donations benefiting the Salvation Army.
In addition to customer donations through round up, the company also contributed. Schnucks spokesperson Paul Simon said this holiday season’s total surpassed the $236,000 donated during last year’s campaign.
The funds donated through the round-up are in addition to donations made at the iconic red kettles.
“It’s important to also note that 100% of all donations go to the local Salvation Army in the market in which the money was donated,” said Simon. “Then that money helps support local programs and services for the Salvation Army throughout the year.”
Schnucks operates 112 stores throughout the Midwest, including two locations in Bloomington-Normal.
Neil Doyle can be reached at email@example.com