By Adam Studzinski

BLOOMINGTON – It’s the same story, just a different month for Mitsubishi Motors.

The company reported May sales were up 31.7 percent compared to May 2014.

“One thing that’s really encouraging is that we’re seeing increases in all of our core brands,” said spokesman Dan Irvin. “I think it’s because each of them have something specific to offer that’s really speaking to what consumers are looking for.”

The Bloomington-Normal built Outlander Sport had its best sales month ever. Its numbers were up 20 percent compared to last May. Irvin said the vehicle was designed to market to consumers interested in fuel efficiency and safety.

“The people that decided to do that have, apparently, pretty much hit the mark with the American consumer because we’re continuing to show these increases month after month,” he said.

The Mirage also had its best sales month after posting a jump of 98.2 percent.

“It’s an entry level vehicle; still safe, still has some bells and whistles that you would expect in a new car,” said Irvin. “And fantastic gas mileage.”

Irvin added O’Brien Mitsubishi in Normal was seventh in the nation in overall sales for May.

Adam Studzinski can be reached at [email protected].