The new Illini billboard starting statewide. (Photo courtesy of FightingIllini.com)

By The Associated Press

CHAMPAIGN - The University of Illinois has launched a billboard campaign around the state proclaiming the Illini are Illinois' team.

The marketing campaign will also include new football uniforms in 2014.

"As the flagship public institution in the state, this theme reflects the statewide following and support of Fighting Illini athletics from our millions of fans and alumni in the state of Illinois," Director of Athletics Mike Thomas said.

The school says the billboards say, "Illinois. Our State. Our team.''

The ads will be placed around Illinois over the next several months. That includes Chicago and the St. Louis metro area.