IWU unveils new athletic logos

The redesigned Titan head was created by brothers Robert Frank III and William Frank, both 2014 graduates of Illinois Wesleyan University. (Illinois Wesleyan Athletic Department)

 

By Neil Doyle

BLOOMINGTON – The Illinois Wesleyan University Athletic Department has unveiled a group of newly-designed logos.

The revitalized logos have been formed to not only update the previous “Tommy Titan” logo but to provide a cohesiveness for the use of athletic branding and spirit mark use on a campus-wide basis, according to IWU athletic director Mike Wagner.

Featured are a revised Titan head logo, a stylized Illinois Wesleyan “IW” and new Titan athletic wordmarks.

The previous “Tommy Titan” logo, used by IWU athletics since the late 1960s, will continue to be featured at Illinois Wesleyan as a vintage or retro mark.

A collaborative effort involving members of the athletic department, the University’s marketing department and a student focus group helped to define the new branding effort over the last two years.

In the coming months, the new logos will replace the existing marks at a number of athletic department facilities as well as team uniforms, apparel, stationery, promotional material and equipment.

Neil Doyle can be reached at [email protected]

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